Archive for January, 2008

Beautiful Pondicherry Awareness Campaign

Beautiful Pondicherry - English

Beautiful Pondicherry - Tamil

Thirty three students from Tagore Arts College, members of the National Service Scheme (NSS), took to Beach Road in Pondicherry on Saturday, 12 January 2008 from 5:30 to 7:00pm to raise awareness among the strollers and revelers about littering, kicking off a student-led “Beautiful Pondicherry” movement. Shuddham, in support of the NSS Students, had a full complement of “beautifiers” who swept the street and sidewalk and emptied garbage cans while the students spread their message in various ways.

Singing Group
Three NSS Students of Tagore Arts College singing their message

The three students above sang a song on litter, composed by Salim, the young man on the right, set to a popular tune. One young man read out a poem; another read out a series of announcements, a group of six performed a mime, and the last group (pictured below) performed a skit.

Drama Group
The drama group after their second performance

Towards the end, the entire group assembled to march en masse down Beach Road, shouting slogans.

At least five local television channels and print media covered the inaugural event – not bad considering an event-packed weekend preceding the Pongal festivities.